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Fame, Marketing, Consumerism and Death
Born Andrew Warhola in Pittsburgh, Pennsylvania in 1928, Andy Warhol was going to affect the realm of art forever.
Upon his graduation, he moved to Nyc where he worked being an illustrator for publications like the New Yorker, Vogue , and Harpers Bazaar. Also, he created window displays for a lot of prominent retailers right now. It really is perhaps during these years that he developed his keen style and realized the potency of image and media manipulation. During the entire 1950s, Warhol was one among Nyc City’s leading commercial artists, and the man received numerous awards and accolades for his work.
He held his first solo show on the Hugo Gallery in 1952 plus a group show in the Museum of contemporary Art in 1956.
In 1961, Warhol created his first group of silkscreens with pictures of Campbells Soup Cans. The Pop Art Movement thrived on presenting seemingly banal, everyday objects and giving them a monumental importance, Warhol was simply making society conscious of it’s own obsessions. The silkscreen process enabled silk-screen mass-produced multiple images having a seemingly endless array of color and compositional variances. Consumerism, among Warhol’s central themes, was evident in numerous from the works produced right now. Coca-Cola bottles, Brillo Boxes and Dollar Bills took on the time of their own. The silkscreen technique and also the iconic treating Products as Art made Andy a star.
Warhol’s next thematic breakthrough was the Death and Disaster Series. Works depicting car accidents, Electric Chairs, and racial Riots. The heavily manipulated photographs, repeated over and over again, imply through their multiplicity that society is merely a silent witness to everyday horrors understanding that death, is merely another aspect of life being reckoned with. The public’s response to these works wasn’t exactly all-embracingly positive at the recommendation of Henry Geldzahler, Warhol’s Art Dealer, he produced a less threatening compilation of Flower Prints.
Within the years between 1962 to 1964, Andy altered his concentration and celebration of iconic images to include famous personalities and centered on the allure and mystique of Fame. It was now he came up with now legendary Compilation of Marilyns, Jackies, and Elvis paintings, at his studio referred to as Factory.
By now, Andy Warhol became your global famous artist. He held exhibits on the Institute of Contemporary Art in Philadelphia, The Leo Castilli Gallery, and as far away since the Moderna Museet in Stockholm. He produced works at an amazing rate and baffled many regarding his uncanny ability to choose images that literally became instant icons. Warhol erased the lines between Fine and Commercial Art and compelled the world to consider a brand new perspective that it, subconsciously, had already embraced.
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